Resources for every merchant
A curated starting point for downtown Racine businesses — guides, grants, marketing kits, and compliance help, all in one place.
Merchant Support
You don't have to figure out downtown alone. Get started here.
Guides
Starter guides and practical know-how for every stage.
Grants
Downtown grants and matching-fund programs to help you grow.
Marketing
Co-op kits, templates, and promotional playbooks.
Compliance
Plain-language permits, signage, and accessibility help.
Real help, nearby
You're not on your own. These local partners offer real help with permits, loans, advising, and more.
City of Racine — Department of City Development
Permits, signs, sidewalk cafes and build-outs.
WWBIC
Business loans and coaching, downtown at 245 Main St.
Small Business Development Center (SBDC)
Free one-on-one advising.
RCEDC
Business clinic and financing help.
Wisconsin Main Street
Resources for downtown businesses.
More BID resources are on the way.
Don't see the resource you need?
Tell us what you're looking for — we'll point you to it or build it with you.
